Friday, November 2

are Christmas cards still valued today?

I'm pondering this question because I know that I have such a biased view on this.
I haven't bought a commercial card - whether with a cute reindeer, or birthday greeting on it - for many, many years.  I make all of my own cards for all occasions.  I also make cards to sell.  So, I'm not a good/objective measure for such a question.

But I ask it because I wonder how many Christmas stamps will be [legitimately] used this coming Christmas to send cards across the globe, both near and far?

I'm going to speculate that people still do send cards, but not necessarily in the same quantity as years before.  It wasn't all that long ago that you would dedicate hours of time, over a night or two some time in December, working your way through your most recent address book, trying to work out who to send a card to.  And it wasn't an easy decision.  Did you hear from them last year?  Have you got their current address?  Is that even their current name?

And then there's the decision about which card to send (did you also save the most religious card for the peson on your list you knew would actually appreciate its message?).  And who received a copy of the bulk update letter?  You don't send those to everyone I'm sure.  Side note: I actually really enjoy receiving these myself; it's a great little biography on an A4 page for those who don't have a facebook account.

My working theory is that cards are still sent to particular relatives, special friends and certainly in bulk by businesses to their 'most' valued clients.  But I believe that the list of those from whom we only hear news at Christmas time, is shrinking every year.  I know that I personally don't send out as many cards as I used to, and don't receive as many in return.  But I am in touch with more people throughout the year through our wonderfully easy and reliable communication methods - facebook, emails and texting.  The need for a yearly check in is not as necessary as it once was.

But I really hope that we still do value the handwritten card or note.  Not just because I really enjoy making such products for you folks!  But because I love receiving them myself and wish that I would remember to send more of them throughout the year, not just in the spirit of Yule.

What are your Christmas card intentions for this year?

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